Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Restrictions + Best odds guaratreed offer applies from 8am on the day of the race. Best Odds Guaranteed essentially means bettors don't miss out on a bigger starting price (SP). Securing the bigger price means you'll be paid the maximum amount for a winning bet, instead of taking lower odds at the time the bet was placed. Best Odds Guaranteed also works in the reverse scenario. If a bet is placed at bigger odds than the SP and it wins, you'll always receive the greater price.
Terms and Conditions
No cashing out, each way bets, permutations, or combining with 'real money' stakes. Best odds guarantee applies from 8am on the day of the race. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.
Comparing Best Odds Guaranteed Vs Standard Odds – A Practical Example
Restrictions + Best odds guarantee from 8am on the day of the race. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. This will come in especially handy for the more noteworthy horse racing events during the year such as the Cheltenham Festival, Grand National, and Royal Ascot. Odds fluctuate all the time so when a bookmaker offers Best Odds Guaranteed, you are ensuring you are getting the best value when placing your bets on these flagship events.
| Bookmaker | 24/7 Live Chat | Email Response Time | Trustpilot Score |
|---|---|---|---|
| Bet365 | Yes | < 2 hours | 4.2 |
| Paddy Power | Yes | < 4 hours | 4.0 |
| William Hill | Yes | < 6 hours | 3.8 |
| Betfred | Yes | < 8 hours | 3.7 |
Some of the biggest and best bookmakers offer Best Odds Guaranteed on selected races, including the Cheltenham Festival, Grand National and Royal Ascot.
The Bottom Line
1 Free Bet offer per customer, household & IP Address only. Max bonus £/€1k (retail) / £/€50k (online/FAB) per customer/day. Excludes Ante-Post, Tote/Pool, Place Only, Match Bets, Price Boosts, Pick Your Place, Specials, pre-packaged multiples, Acca Boost/Insure & Double The Odds One Winner. In-play, void, cashed-out & free bets excluded. Best odds guaranteed is only available to customers staking £25 each week in a 7-day rolling period on sportsbook.
Frequently Asked Questions
Applies to win and each-way bets placed on UK and Irish bet sign up bonus betting sites horse races from 10am on the day of each meeting. Take Early Price at any UK or Irish Horse Racing Meeting (bets placed on day of race between 09:00 UK time & start of race) & we’ll pay out at Starting Price if it’s bigger. New online 888sport customers in the UK and Ireland, excluding re-registered customers. Qualifying bet: 'real money' stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. From Paddy Power to William Hill, each bookmaker will have a different start time for their Best Odds Guaranteed promotion.
What is Best Odds Guaranteed?
No wagering requirements on free spin winnings. This offer is valid 7 days from the new account being registered. Best Odds Guaranteed available on UK and Irish Horse Race Winner Single bets (Excluding Arabian thoroughbred Races) placed after 09:00am (UK time). 18+ LiveScore are offering Best Odds Guaranteed on all UK and Irish horse racing. If the starting price ends up bigger than the odds you take, you’ll get paid at the bigger price.
Customer restrictions:
Applies to win/each-way bets placed after 10am on the day of the race. Applies from 10AM daily on all UK and Irish horse and greyhound racing. Maximum benefit to any one customer capped at £/€1000 per bet. Best Odds Guaranteed does not apply to Ante Post bets, special markets or international racing. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Check out some of the timings below and how each offer fluctuates.
| Bookmaker | App Rating (iOS) | BOG Badge | Price Push Alerts |
|---|---|---|---|
| Bet365 | 4.8 | Yes | Yes |
| Paddy Power | 4.7 | Yes | No |
| William Hill | 4.6 | Yes | Yes |
| Sky Bet | 4.8 | Yes | Yes |
Bet365 offers one of the earliest Best Odds Guaranteed. With the bookie, you can place a bet on any horse race from 08:00 UK Time on the day of the race, taking the price on your selection. If your selection wins or places and the SP is greater, bet365 will pay you out at bigger odds. While BOG will count when Bet Boost is applied to the Win and Each Way market, racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded. Another bookie with an 8am start time, Paddy Power delivers a very similar Best Odds Guarantee promotion to that of bet365. With Paddy Power, customers must opt-in to receive Best Odds Guaranteed.
- For value, target bookies that offer BOG on extra place races during major festivals.
- Bookmakers with BOG on non-runner no bet markets provide a powerful combined safety net.
- Using BOG on outsiders can be particularly profitable if the price drifts significantly.
- Consider accounts with multiple bookies to always secure the best early price with a guarantee.
This promotion will apply to all Irish and UK Horse Racing from 8am the following day from when you opt in. Paddy Power’s BOG offer does not apply to bets placed as a free bet, partial free bet, bets placed with money back tokens, at ante-post odds, betting-in running bets, forecast, place only, power price selections, or international racing. Winner of the oddschecker endorsed best horse racing product, it’s no surprise that William Hill delivers a Best Odds Guaranteed. However, unlike Paddy Power and bet365, William Hill’s BOG doesn’t start until 10am on the day of the race.
Best New Betting Sites with Best Odds Guaranteed Ranked by Experts
Best Odds Guaranteed (BOG) can often be used alongside various bonuses and promotions, enhancing your betting experience and maximizing returns. Here’s how bonuses typically interact with BOG: Welcome Bonuses: Many bookmakers offer welcome bonuses, such as matched deposits or free bets, which can be used on BOG markets. This allows new customers to explore horse racing bets with added value. Free Bet Promotions: Free bets are frequently available for use on horse racing markets, including those with BOG. This means you can potentially benefit from both a free bet and the security of BOG, enhancing your chances of a better payout.
Track Odds Movement
Enhanced Odds Offers: Some bookmakers provide enhanced odds promotions that can be combined with BOG. This ensures that you receive the best possible returns, even if the starting price is higher than the enhanced odds offered. Accumulator Bonuses: If you’re placing an accumulator bet that includes horse racing selections, some bookmakers offer bonuses or boosts that can be applied alongside BOG, increasing your potential winnings. Three teams that could mount serious World Cup challenge featuring Africa Cup of Nations champions. Only available to new and eligible customers from 08:00 UK Time on day of race. This offer is only available on the ‘win’ market for UK horse racing. BOG does not apply for greyhound racing or horse racing in Ireland. This includes races like Cheltenham Festival and Grand National. Betfred’s Best Odds Guaranteed offer is delivered on selected races in the UK or Irish racing from 8am on the day of the race. This offer from Betfred doesn’t apply to ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets. If the Starting Price of your selection is shorter than the price taken when you placed your bet, you’ll get paid at your original price.
| Bookmaker | Welcome Offer | BOG Included? |
|---|---|---|
| Bet365 | Bet £10 Get £30 in Free Bets | Yes |
| Paddy Power | £20 Back as Cash if 2nd | Yes |
| William Hill | Bet £10 Get £40 in Bonuses | Yes |
| Betfred | Bet £10 Get £40 in Bonuses | Yes |
| Sky Bet | Bet £5 Get £20 in Free Bets | Yes |
Coral has been offering Best Odds Guaranteed on some of the biggest races in the horse racing calendar. From 8am on the day of the race, Coral will be delivering its promotion on all racing from the UK and Ireland. This offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Place Insurance, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise.
Best Bookies for Best Odds Guaranteed
Opt in, bet £10 at odds 2.00+ within 10 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. Best Odds Guaranteed on all their UK and Ireland Daily Racing from 9am on the day of the race. Only available to customers who have qualified for Sky Bet Club in the previous week. Applies to selected UK & Irish races only.
Skrill & Neteller:
Bets placed on the day of the race between 9am and the start of the race. Eligibility restrictions and further T&Cs apply Applies 08:00 day of race until start. £25k daily cap applies to additional winnings. Free bet applied on 1st settlement of any qualifying bet. Cashed out/Free Bets won’t apply. Like many of the bookmakers on this page, Ladbrokes delivers its Best Odds Guaranteed on UK and Irish Horse Racing only. This offer is capped at £2,500 per day and applied from 8am on the day of the event only. This offer started in March 2021 ahead of the Cheltenham Festival and customers have been enjoying this deal on the four-day racing event every year since. Similar to bookmakers above, this offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Money Back x Places, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market.
- Bet365 offers Best Odds Guaranteed on all UK & Irish horse races, including ante-post markets.
- William Hill applies Best Odds Guaranteed to both win and each-way bets on selected races.
- Paddy Power provides BOG on all races from the UK, Ireland, and major international fixtures.
- Sky Bet's BOG promotion includes greyhound racing alongside horse racing.
- Betfred guarantees best odds on all horse racing, with no minimum odds requirement.
With BoyleSports’ promotion, if you take an Early Price on a selection and the Starting Price (SP) is higher, BoyleSports will pay out at the better price when the bet is placed after 8am on the day of the race.
Payment Methods Accepted by Online Betting Sites
Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. Best Odds Guaranteed from 8am on the day of the race. T&C’s apply T&Cs apply Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. Back a horse in a UK or Irish race after 8am on the day of the race. (Doesn’t apply to Super Extra Place Races highlighted in the race card, ante-post bets or Lucky 15, Lucky bet sign up bonus uk no deposit 31 or Lucky 63 bets). Again, this only applies for Ladbrokes punters betting on horse racing that’s in the UK and Ireland, which includes the Cheltenham Festival and Grand National. Free bets, cashed out bets, or voided bets do not qualify for the Best Odds Guaranteed promotion. Only real money bets placed by eligible customers will be eligible for this offer.