New Betting Sites in the UK - Newest Bookmakers in June 2026

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The feature is backed up by an excellent range of leagues and markets,

Method Bet365 Sky Bet Ladbrokes William Hill
Visa/Mastercard Yes Yes Yes Yes
PayPal Yes Yes Yes Yes
Apple Pay Yes Yes Yes No
Bank Transfer Yes Yes Yes Yes

giving plenty of flexibility for placing

  • Bet365 - A market leader with a vast selection of sports and in-play betting options.
  • William Hill - One of the most established high-street and online bookmakers in the UK.
  • Betfair - Famous for its betting exchange alongside its traditional sportsbook.
  • Paddy Power - Known for its distinctive marketing and competitive odds on major events.
  • Ladbrokes - A trusted brand with a strong presence in football and horse racing.

simple bets or building more adventurous multiples.

Best Betting Site by Bet Features

The best new betting sites UK and the leading established UK sports betting sites also offer live streaming, allowing you to follow the action on your phone, tablet, laptop or desktop. You can choose from a wealth of in-play betting options, and there is no need to stand in a queue and wait for a cashier to take your bet, so you never have to worry about losing a price with the best in-play betting sites. You can benefit from 24/7 customer service at the best bookmakers online too, and the deposit and withdrawal process is safe and convenient so you can have the winnings from a sports bet added safely to your bank account, as opposed to walking out of a betting shop with a wad of cash. 1539 - Organised horse racing began at Chester and spectators would bet on the action as its popularity spread across the country. By 1550, the puritans were rallying against gambling taking place at spas such as Bath and Epsom, and Queen Elizabeth launched the first lottery in 1566.

Innovative Features Worth Noting

1710 - The Gaming Act was established during the reign of Queen Anne. It set a maximum allowable gaming debt to be 10 pounds. 1750 - The Jockey Club was formed at Newmarket, with the aim of preventing any dishonesty in horse racing. This paved the way for gambling on horse racing to become more widespread, and famous races like the St Leger Stakes and the Derby at Epsom were launched in the subsequent decades. 1790 - Harry Ogden became the world’s first official bookmaker when he introduced the innovation of laying odds on every horse in a race. That sports coverage is complemented by what

Site Football Markets Horse Racing Tennis
William Hill 50+ Leagues All UK/Ire Meetings ATP, WTA, Grand Slams
Bet365 100+ Leagues Global Racing Extensive Coverage
Ladbrokes Major Leagues All UK Racing Major Tournaments
Sky Bet UK Focus Full Coverage Selected Events

BetVictor does exceptionally well in horse racing.

  • Smarkets - A modern betting exchange focused on low commission rates for users.
  • BetVictor - Offers strong odds, particularly on football and horse racing markets.
  • Unibet - Provides a comprehensive sportsbook with a smooth user interface.
  • Betway - Popular for its esports coverage and extensive in-play betting.
  • 888sport - Known for generous welcome offers and a wide range of sports.
  • MansionBet - Focuses on providing value odds and a premium betting experience.

It offers some of the best horse racing

New Betting Sites UK: Ten of the Best for Markets, Sports, and Betting Features

1845 - The 1845 Gaming Act introduced legislation to ensure that bookmakers were paying out correctly. 1853 - This made wagering at high street betting shops illegal, meaning all betting activities had to take place at horse racing tracks. The invention of the telephone in 1875 allowed on-track bookmakers to take remote bets from people across the country. 1960 - The Betting and Gaming Act legalised off-track bookmakers once more, allowing betting shops to return to high streets and accept bets on various sports. 1996 -UK punters started betting online after gambling websites launched.

Niche/specials, virtuals, & esports

Four years later, Bet365 launched their betting site, revolutionising the industry. 2001 - Chancellor Gordon Brown abolished betting taxes for punters and began taxing bookmakers instead. Many moved offshore to Gibraltar, Malta or the Isle of Man, but a point of consumption tax then forced them to pay tax on bets accepted from UK punters. 2005 - The Gambling Act in the United Kingdom created the Gambling Commission, which regulates the industry on behalf of the Department for Digital, Culture, Media and Sport. It introduced new protections for children and vulnerable adults. odds available, alongside one of the few Best Odds

Best Darts Betting Site: BoyleSports

Below is a summary table of OLBG experts’ top 10 overall UK betting sites, highlighting where each bookmaker stands out. Then below the table we go into detailed explanations as to why each made our top 10. bet365 is the best overall online bookmaker according to OLBG experts due to competitive odds, excellent market coverage, industry leading live streaming and generous regular offers and promotions.If football betting is your main focus, it’s very hard to look past bet365. In our comparison guides to everything football betting related, bet365 consistently comes out on top. The reason we feel that bet365 performs so strongly for football is the range of football betting leagues and markets covered alongside the quality and depth of its features, ranking highly in our analysis for the best cash out, bet builder and early payout betting sites.

Why Trust Bojoko?

bet365 is one of the the best options for both pre-match and in-play betting. If you like to bet on lots of football leagues and markets, you wont find more in depth coverage anywhere else #1 in our analysis of the best football betting sites #1 in our analysis of best bet builder sites #1 in our analysis of the best cash-out bookmakers Mobile app not rated as highly BetVictor when it comes to mobile betting William Hill is a top choice of bookmaker if you bet across a wide range of sports, ranking in the top 10 for 10 different categories analysed by OLBG's experts. That included our analysis of best betting sites for both football and horse racing, but really stands out as the number one betting site for boxing. That boxing focus is backed up by solid market depth and coverage, while football and horse racing has a dependable all-round offering that out-performs most other betting sites in our comparisons. They also gained top 10 appearances in seven more best betting sites categories, including darts and motor sports. Guaranteed promos still operating, making it particularly appealing to

Summary & Conclusion

The UK Gambling Commission is tasked with regulating the operators on our list of UK licenced bookmakers. The best betting sites must comply with strict regulations, and they will be fined heavily if they fail to do so. For example, the Gambling Commission fined Betway a record £11.6 million for failings over customer protection and money-laundering checks. If bookmakers continue to fail when it comes to responsible gambling, their licences will be removed. Sports betting is completely legal at bookmakers licensed by the UK gambling commission, provided you are 18 or older.

Check banking options and withdrawal speeds

However, several illegal, unlicensed betting sites also target British punters, so it is important UK customers bet responsibly and to stick to safe, legal, regulated UK betting sites and apps. The best betting sites in the UK are online bookmakers that offer competitive odds, strong promotions and high-quality features. All betting sites listed on this page are licensed and regulated by the UK Gambling Commission (UKGC). The license sets strict standards for player protection and responsible gambling. See the full list of OLBG recommended UK licensed bookmakers. racing fans who like to put bets on early.

  • Best for Football: Bet365, Sky Bet, Paddy Power for their extensive market depth.
  • Best for Horse Racing: William Hill, Ladbrokes, Betfair for their dedicated coverage.
  • Best for Tennis: Betway, Unibet for their detailed match and set betting markets.
  • Best for Greyhounds: Bet365, SportNation for their round-the-clock UK and Irish meetings.

Betway are a good, solid all round UK betting site.

Site Offer Minimum Deposit Wagering Requirement Expiry
Betfred Bet £10 Get £30 in Free Bets £10 1x 7 days
Coral £20 in Free Bets When You Bet £5 £5 1x 7 days
BetVictor Bet £10 Get £40 in Bonuses £10 5x 30 days
Unibet Money Back As Bonus Up To £40 £10 6x 7 days

If cricket betting is your main

Best Betting Sites by Feature

A big part of Unibet’s appeal comes from its in-play betting, which our expert team rates highly. Live markets are easy to follow, well presented, and backed up by extensive live streaming coverage, including Unibet TV and Twitch-powered esports. On top of that, Unibet’s Bet Club rewards regular users with weekly free bets. BetVictor are one of the best bookmakers in the UK, especially if you do most of your betting on mobile as they have the best betting app on the market. Football is a major strength, with BetVictor ranking second only to bet365 for its bet builder. priority, Betway is an outstanding choice.

What Makes A Good Betting Site?

William Hill delivers good odds across a range of sports and all the regular offers and promotions you would expect from a leading UK bookmaker. This consistency is a big reason why it claims second place in our overall Top 10 betting sites list. Unibet topped our analysis for best basketball betting sites and best rugby betting sites whilst coming second for boxing. Football bettors are also looked after with Unibet ranking highly for best odds and third for best bet builder, offering a deep range of markets and bet combinations. With a good rating for horse racing too, Unibet does well across multiple sports. In our comparison articles it is the best, while also performing well for football at fourth in our top 10 football betting sites.

30. CopyBet – best UK site for social betting

Discover the OLBG experts’ Top 10 betting sites this month. See which bookmakers lead our “best for” category rankings. Find the best betting sites for the sports you bet on most. We review new betting sites regularly and include them in our comparisons when they meet our evaluation criteria. This guide is maintained by Luke Bradshaw Lee, who leads OLBG’s bookmaker analysis and oversees the expert team responsible for our reviews and comparison guides.

Best Bookie for Horse Racing

All sites are frequently re-evaluated to ensure our rankings remain accurate and up to date. Weekly Free Bet and Free Spin Clubs Ranks in Top 10 for four different categories Lots of promotions and Best Odds Guaranteed Only bookie in the UK with markets on specific Welsh events Weekly Free Bet and Free Spins Clubs Ranks in Top 10 for 10 different categories Decent in-play graphics, particularly for football, tennis and basketball. The no.1 app across all UK bookies Ranks in Top 10 for 11 different categories Imaginative bonuses and offers across different sports AK's BIG PRICES - market leading prices on the biggest events Ranks in Top 10 for four different categories Ranks in OLBG’s Top 10s more than any bookmaker Ranks in Top 10 for four different categories No.2 bookie for Politics, and Entertainment/Specials betting Ranks in Top 10 for four different categories The best overall UK betting sites will offer consistently competitive odds, have strong regular promotions and high quality features which are important to UK sports bettors. The most important things that you should look out for when choosing a new online bookmaker are Competitive odds - consistently good odds across a range of sports Good coverage of events and markets - pre match and in play Quality key products - bet best betting offers for existing customers strong on features such as Bet Builder (important for football) Reliability and user experience - fast site performance and strong mobile/app offering Regular offers and promotions - ongoing value after sign up such as Best Odds Guaranteed (important for horse racing) OLBG’s sports betting experts have ranked the best overall UK betting sites using a structured analysis process, supported by feedback from the OLBG community of regular sports bettors. To be considered one of the best all-round bookmakers, a site must perform strongly across the factors that matter most to UK bettors.