With Ofcom data indicating that more than half (57%) of UK homes have a smart TV (up from 42% in 2018), smart TVs appear to have untapped potential for gambling companies to offer online gambling opportunities. Most online gambling is still done within the home, but one in five online gamblers have done so outside the home Unsurprisingly, given the extra time most of us have been forced to spend at home in recent months, ‘at home’ remains the main location where people have gambled online, although the incidence hasn’t shifted notably from the level seen in the previous 12 months. Despite the dominance of ‘the home’, one in five (20%) of respondents had gambled online in other places, particularly those online gamblers aged 18-24 (44%) while less than 2% of those aged 65 and over had done so. As home and work life blur into one for many people, and others have been furloughed, it is also unsurprising to note that fewer online gamblers say they have gambled at work (down 4 percentage points in 2020) and while commuting (down 2 percentage points). Despite lockdowns, 8% still say they have gambled online at a pub or club, which reflects the fact that there were periods of lighter restrictions that coincided with some of the data collection.

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The majority of online bettors have bet in-play3 , with rates highest for the younger demographic We know that live or in-play betting (which occurs while an event is actually taking place) has been a rapidly growing way to bet in recent years, and our online survey reveals that three in ten online bettors have bet in-play in the last seven days, with a further 30% doing so in the last four weeks. While there was little difference in in-play participation rates among males and females, there were again clear differences by age: net past four-week in-play participation was highest among those aged 18-24 (77%) and lowest for those aged 65 and over (23%). The survey also confirms a skew towards using mobile devices for in-play betting. Three quarters (74%) of in-play bettors had used a mobile phone to gamble, compared to 50% of online gamblers overall. eSports betting is also growing, fuelled particularly by younger males Another activity which continues to grow in popularity is eSports, with the market estimated to have grown at an average annual rate of 8.5% between 2016 and 2019.4 The online survey data suggests that just under one in ten GB adults (9%) has ever bet on eSports, up from 6% in 2019.

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Once again, it is predominantly younger players who have driven this growth, with around a fifth of those aged 18-34 claiming to have ever placed a bet on eSports. The figure rises even further among young men, to over a third (36%) of males aged 18-24. The data paints a picture of online gambling in which smartphones are the preferred devices, but laptops, PCs and tablets remain important routes of access. It shows that despite the opportunities to gamble online ‘on the go’, most online gambling continues to be done at home. The extent to which in-play betting has taken hold, and the growth of esports, is also clear to see.

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While online gambling does skew more towards younger people, and especially younger males, these activities are by no means confined to the younger generations. Further releases from the online survey, which will look at gambling advertising and safer gambling, will follow in the next few weeks. This will help to build up a fuller picture of consumer gambling behaviour. And as the country hopefully emerges from the worst impacts of Covid-19 and returns to something approaching normality in the months ahead, we look forward to releasing more research and statistics that help us understand how consumer gambling behaviour is affected. The Commission collects in depth data from online gamblers about their online gambling behaviour via a quarterly online tracker, conducted by Yonder Consulting as part of their online omnibus. Online gamblers hold an average of three accounts, but a significant proportion of younger gamblers hold more As well as how and where people gamble online, it is also important to monitor the number of online gambling accounts that customers hold. One of the weaknesses of operators’ current approach to customer data is that it is limited to observing a customer’s gambling on their own products. The survey data we collect shows that most gamblers have more than one online account – in fact, the average is around three – meaning that the current data gives a narrow view. This is why we have issued a challenge to industry to work together to develop ways data could be used to create a ‘single customer view’.

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The average number of gambling accounts held2 (among those with at least one account) has remained at around three over the last few years, although there are signs that this figure is on the rise, reaching a mean of 3.2 accounts per person in 2020 compared to 2.7 in 2018.

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The 2020 data is based on a sample of c.8,000 adults aged 18+ in Great Britain. Fieldwork took place in March, June, September and December with approximately 2,000 interviews per quarter. All waves were completed after the emergence of Covid-19 and the start of the national restrictions on 23rd March 2020. The online survey sample is sourced through Yonder’s panel and the sample is subject to quotas in-line with those used for the Commission’s quarterly telephone survey. In addition, data are weighted which are derived from The Publishers Audience Measurement Company (PAMCO) data based on a face-to-face random probability sample.

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The variables used for weighting are cas latest casino bonuses new casinos age, gender, region, social grade, tenure and working status. 1 The PC market just had its first big growth in 10 years (opens in new tab) 2 Among those with more than one account. Covers all online gambling activities including betting, bingo and lotteries. 3 In-play or live betting occurs while an event is actually taking place, for example, placing a bet on a horse race while the race is being run, or on a football match whilst it is being played. This form of betting takes place mainly, but not exclusively, on sporting events.

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It is predominantly an online activity with bets being made via the internet using either a betting exchange or a traditional bookmaker’s website, but it can also take place in betting shops or over the phone. We are always keen to hear how these statistics are used and would welcome your views on this publication. All online casinos shout about offers, but how do you know if you can trust them? I review them with insider knowledge so you know where to play, finding to get the best value and how to get Mobile casino sites have become increasingly popular in recent years and superseded play on desktops. More than half of all players use phones to gamble on the go - but which mobile casinos should you choose? The mean only tells part of the story, however. On average, males tend to have both more online accounts than females and to use these accounts more frequently. Younger gamblers (aged 18-44) tend to hold more online accounts on average and use these more often than those aged 55 and over. While just under a fifth of 18–34-year-old online gamblers hold five or more accounts, only 5% of those aged 65 and over hold this many.

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Operators need to consider the needs of all their customers – from those customers who only play with them, through to those who are active across a larger number of accounts – to ensure they have a fuller understanding of their behaviour and where they may be susceptible to potential harm. The majority of online bettors have bet in-play3 , with rates highest for the younger demographic We know that live or in-play betting (which occurs while an event is actually taking place) has been a rapidly growing way to bet in recent years, and our online survey reveals that three in ten online bettors have bet in-play in the last seven days, with a further 30% doing so in the last four weeks. While there was little difference in in-play participation rates among males and females, there were again clear differences by age: net past four-week in-play participation was highest among those aged 18-24 (77%) and lowest for those aged 65 and over (23%). The survey also confirms a skew towards using mobile devices for in-play betting. Three quarters (74%) of in-play bettors had used a mobile phone to gamble, compared to 50% of online gamblers overall. eSports betting is also growing, fuelled particularly by younger males Another activity which continues to grow in popularity is eSports, with the market estimated to have grown at an average annual rate of 8.5% between 2016 and 2019.4 The online survey data suggests that just under one in ten GB adults (9%) has ever bet on eSports, up from 6% in 2019. Once again, it is predominantly younger players who have driven this growth, with around a fifth of those aged 18-34 claiming to have ever placed a bet on eSports. The figure rises even further among young men, to over a third (36%) of males aged 18-24. The data paints a picture of online gambling in which smartphones are the preferred devices, but laptops, PCs and tablets remain important routes of access. It shows that despite the opportunities to gamble online ‘on the go’, most online gambling continues to be done at home.

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Online gamblers hold an average of three accounts, but a significant proportion of younger gamblers hold more As well as how and where people gamble online, it is also important to monitor the number of online gambling accounts that customers hold. One of the weaknesses of operators’ current approach to customer data is that it is limited to observing a customer’s gambling on their own products. The survey data we collect shows that most gamblers have more than one online account – in fact, the average is around three – meaning that the current data gives a narrow view. This is why we have issued a challenge to industry to work together to develop ways data could be used to create a ‘single customer view’. The average number of gambling accounts held2 (among those with at least one account) has remained at around three over the last few years, although there are signs that this figure is on the rise, reaching a mean of 3.2 accounts per person in 2020 compared to 2.7 in 2018.

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The mean only tells part of the story, however. On average, males tend to have both more online accounts than females and to use these accounts more frequently. Younger gamblers (aged 18-44) tend to hold more online accounts on average and use these more often than those aged 55 and over. While just under a fifth of 18–34-year-old online gamblers hold five or more accounts, only 5% of those aged 65 and over hold this many. Operators need to consider the needs of all their customers – from those customers who only play with them, through to those who are active across a larger number of accounts – to ensure they have a fuller understanding of their behaviour and where they may be susceptible to potential harm. The extent to which in-play betting has taken hold, and the growth of esports, is also clear to see.

Operator	Market Share (Mobile Sports)	Most Bet Sport
bet365	32%	Football
Flutter Group Brands	28%	Horse Racing
Entain Group Brands	22%	Football
William Hill	12%	Football
Others	6%	Various

While online gambling does skew more towards younger people, and especially younger males, these activities are by no means confined to the younger generations. Further releases from the online survey, which will look at gambling advertising and safer gambling, will follow in the next few weeks. This will help to build up a fuller picture of consumer gambling behaviour. And as the country hopefully emerges from the worst impacts of Covid-19 and returns to something approaching normality in the months ahead, we look forward to releasing more research and statistics that help us understand how consumer gambling behaviour is affected. The Commission collects in depth data from online gamblers about their online gambling behaviour via a quarterly online tracker, conducted by Yonder Consulting as part of their online omnibus. The 2020 data is based on a sample of c.8,000 adults aged 18+ in Great Britain. Fieldwork took place in March, June, September and December with approximately 2,000 interviews per quarter. All waves were completed after the emergence of Covid-19 and the start of the national restrictions on 23rd March 2020. The online survey sample is sourced through Yonder’s panel and the sample is subject to quotas in-line with those used for the Commission’s quarterly telephone survey.

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Pub Casino is a UK-focused online casino with 2,000+ casino games, a wide range of banking options, fast withdrawals and lots of promotions/offers. LottoGo has 1,500+ casino games, decent withdrawal times, casino apps and a responsive support team. Hot Streak Casino complements fast withdrawals with new games to choose from every week. The exclusive Fitzdares Casino provides a select casino option with top slot games, live dealer options and much more. All about the thrill of online slots, from classic favourites to exclusive titles Fast Withdrawals, Free Spins, Big Wins and no Wagering Requirement, MrQ has a whole host of slots, live dealers and more on offer. Below we look at the best mobile online casinos in more detail. There is information on their mobile product, how many casino games they offer, what providers are available as well as the promotions, offers, payment methods and withdrawal times for each one. With a unique medieval theme, Duelz has a mobile site optimised for iOS and Android smartphones as well as tablets and desktops. There are over 2,000 casino games including more than 1,000 slots from top providers including Pragmatic Play, Play ‘n GO and Nolimit City. With a live casino, there are plenty of table games (including blackjack and roulette), Megaways slots and progressive jackpots. UK players are welcomed with a match bonus and free spins but it’s existing customers who benefit.

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